Sports Tours International
Brand Identity
Re-branding the UK’s leading travel operator for running, cycling, and triathlon events.
The visual identity was dated, inconsistent, and not reflective of the quality of the offering.
Before:
Corresponding with their 50th Anniversary in 2023, it was time for a refresh.
Credits
Agency: Contented Group
Executive Creative Director: Paul Reid
Executive Producer: Nicola Harris
Design and Creative (shown here): Matt Brunton (Founder, Studio Spielen)
