Eleven Cricket Club
Branding
XI draws on cricket’s heritage while reimagining it with an irreverent eye.
Founded in England, XI is here for those who love the game but live by design. Every piece is made with an uncompromising focus on materials, construction, and longevity. The antidote to lazy merch, disposable plastic sportswear, and fast fashion.
We built the entire world from scratch, developing four brand building principles as the guide:
• Culture first, product second;
• Design for both on and off the pitch;
• Elevate every detail;
• Respect the sport, redefine the fit.
